Summary
- Digital project management with a focus on conversion.
- Cross-cutting vision between branding, web development, AI and product.
- Business support from diagnosis to actual implementation.
Ignacio Bastos
Director of SOFTUO. Focused on combining commercial strategy, design and technology to build digital products that generate acquisition, support and growth.
Areas of specialization
- Branding, visual identity and sales-oriented art direction.
- Custom software architecture and web systems.
- Integration of AI into business and operational processes.
- Interactive experiences, advergaming and recruitment funnels.
Technology stack
- Frontend: HTML5, CSS3, JavaScript, React and Angular.
- Backend and APIs: PHP, Node.js, Python and API integrations.
- Applied AI: OpenAI, Gemini and business-oriented automations.
- Data: SQL on engines such as MySQL and PostgreSQL.
Work focus
- Clear diagnosis of objectives, frictions and business opportunity.
- Practical execution with priority on commercial impact.
- Flexible implementation to scale with each client's growth.